Techno is the most sold phone in East Africa accounting for 47 percent in the last quarter of 2019. According to data by International Data Corporation (IDC), techno shipments to the region were the largest.
Samsung follows closely at 13 percent of regional shipment, the second most popular phone manufacturer but is closely followed by Infinix at 10 percent, itel at 9 percent and Huawei at six percent all manufactured phone in China.
Brands such Tecno, itel, Infinix, Oppo, Xiaomi, and Huawei dominate the East Africa’s smartphone market, accounting for 85 percent of total shipments in 2019.
The Chinese brands tipped the scales against globally established brands such as South Korea’s Samsung and LG, as well as Finnish brand Nokia, by offering devices with high-end specifications that are cheap.
Transsion, a Chinese manufacturer commands the biggest share of imports at 70.8 per cent with the combined brands of Tecno, itel, Infinix targeting varied consumer segments across the region.
