Safaricom today announced that it is introducing a ‘reverse call’ that will allow its subscribers to pay for incoming calls.

This service will enable the cost if the call to be transferred to the receiver of the call. This is how it will work. Suppose you are calling 0722000000 and want the receiver to pay for the call, all you have to do is add # before the number before calling. That is #0722000000.

Speaking to the press today in Nairobi, Slvia Mulinge, the Chief Customer Officer Safaricom said,” At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones’’.  

The receiver of the call will have to confirm upon picking the call, whether to accept or reject the reverse call. He/She will receive a voice message prompt asking them to key in “1” to accept the reverse call.

The service is only available for on-net calls and will not be available for off net, roaming and international calls.

In the past, Safaricom customers have been using the “Please call me’’ feature to send messages requesting a reverse call.  

The cost of this service is the same as the receiver’s usual call cost.