Andreas von Paleske Appointed as New Naivas Supermarket CEO: A Transformational Leadership Milestone

Andreas von Paleske Appointed as New Naivas Supermarket CEO: A Transformational Leadership Milestone

Naivas Supermarket, Kenya’s largest retail chain, has announced the appointment of Andreas von Paleske as its new Chief Executive Officer. This historic decision marks the first time in Naivas’ 35-year journey that a non-family member will steer the company, signaling a strategic shift towards professionalized, growth-driven leadership.

Who is Andreas von Paleske?

Andreas von Paleske has been an instrumental part of Naivas’ rapid expansion, having served as Chief of Strategy for the past eight years. In this role, he led significant milestones in the retailer’s operational modernization, oversaw successful investment rounds (including with Amethis, IFU, and IBL Group), and played a pivotal role in driving Naivas’ national dominance.

Why This Leadership Change is Significant

• Von Paleske’s appointment demonstrates strong investor and board confidence, highlighting Naivas’ commitment to innovation, efficiency, and sustainable growth.
• The shift comes as Kenya’s retail market faces increased competition and evolving consumer preferences, necessitating experienced strategic leadership.
• Naivas continues to build on its legacy as a family-founded business while embracing institutional maturity and robust corporate governance.

Smooth Transition Planned

Outgoing CEO David Kimani, a founding member and son of Naivas’ founder, will remain involved as an advisor, ensuring continuity and the preservation of Naivas’ customer-centric culture.

What’s Next for Naivas?

• The focus will be on consolidating market leadership through digital retail innovation, supply chain modernization, and regional expansion.
• Von Paleske is expected to blend the authenticity of Naivas’ brand with a forward-thinking approach, keeping the retailer at the forefront of Kenya’s retail sector transformation.