5th Edition Of Safaricom’s Blaze BYOB Kicks Off

Safaricom Limited has kicked off the 5^th edition of  Blaze Be Your Own Boss(BYOB) youth engagement digital summit.

The summit targets youth aged between 18 to 26 years.

Peter Ndegwa, Chief Executive Officer, Safaricom, said, “In the 4^th edition of BYOB, we reached over 150,000 youth across the country. By going digital, we want to leverage the popularity of social media to reach more young people and challenge them to go beyond what is thought possible and achieve their dreams.”

The summit constitutes 12 sub-summits with each focusing on a thematic area, with the first sub-summit focusing on Transformation.

According to Safaricom, this session will involve imparting the youth with the right mix of knowledge and practical skill to become self-dependent and change agents in society. Summits in the future will focus on innovation, networking, and overcoming setbacks.

The first summit will see participants engage and learn from various mentors including decorated stylist Brian Babu, digital content creator Joanna Kinuthia, and social entrepreneur Kennedy Odede among other invited speakers.

This is the first time the summit will take place online since its inception in 2016, due to the current Covid-19 pandemic.

These summits are part of Safaricom’s Twende Tukiuke campaign, which seeks to provide a platform for the youth to connect, learn, and display their talent while engaging with mentors, and decorated content creators.

To catch the going, the event will be live on Blaze Kenya’s social media channels, Facebook, YouTube, and Twitter.