Safaricom has launched a new campaign that will see its customers enjoy free 500MB daily data bonus with every purchase of a personalized no-expiry data bundle.
The campaign dubbed ‘Browse Bila Waas’, seeks to empower Safaricom customers to enjoy more internet for less, on Kenya’s largest mobile network.
Customers both postpaid and prepaid will access their personalized data bundles by dialing *544# and choosing the first option which is “0” which unlocks the free 500MB.
This bundle will be available every day until 19th November 2020 in which customers will receive their free data valid until midnight of the same night.
Speaking during the launch, Safaricom’s CEO Peter Mbugua said, “Our ambition is to connect our customers to the opportunities presented by the internet by availing affordable data, expanding our 4G network and facilitating access to quality smartphones. The new data offer goes back to our promise to always provide our customers with more for less on Kenya’s best 4G network.”
Lipa Mdogo Mdogo Initiative
The ‘Browse Bila Waas’ campaign comes a month after Safaricom partnered with to provide low-cost 4G smartphones to Kenyans who are currently on 2G. The Lipa Mdogo Mdogo initiative targets over one million who will have to pay a daily repayment fee of Ksh.20.00
This comes at a time that the giant telco last year invested over Ksh. 36 billion in its network while drastically cutting its data rates through the introduction of No-Expiry Data bundles.
Safaricom continues to expand it 4G network across the country as it seeks to stamp its authority following the collapse of the Airtel-Telkom merger.