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STARTIMES TV EYES SUSTAINED SUBSCRIBER GROWTH WITH NEW DECODER PRICE

Startimes TV go-Leading media and Entertainment Company, WarnerMedia, has expanded its entertainment offering in Kenya by introducing its Hollywood blockbuster channel, TNT, on pay television Company StarTimes media platform. StarTimes subscribers in Kenya will be able to enjoy an action-driven, pulse-raising slate of movies, mixed with romantic gems and hilarious comedy, alongside original TNT productions. WarnerMedia has a long-standing relationship with StarTimes with the broadcaster already distributing TOONAMI, the go-to destination for action and animation movie enthusiasts of all ages. The new TNT deal will further diversify its channel offering giving StarTimes’ viewers access to the high-quality blockbuster movie channel offering. Speaking on the introduction of the new channel, StarTimes regional marketing director Mr. Aldrine Nsubuga noted that the launch of TNT on StarTimes demonstrates the brand’s unremitting commitment to deliver premium content to Kenyan subscribers, making top family entertainment accessible to more households across its subscriber base. “Having TNT on board for our subscribers intensifies our progressive efforts to bolster our content offering for the whole family entertainment as we seek to grow the value of our bouquet offering to subscribers across the country,” said Mr. Nsubuga. As part of the launch, TNT has an exciting line-up of never-before-seen titles with the premiere of its latest TNT Original Movie, Human Capital; a Fan Month block dedicated to the best titles of Denzel Washington (Remember the Titans, Déjà vu, The Hurricane and Fallen); and the reoccurring Film Fight stunt, where in September, an original movie will be faced against one of its sequels, every Friday evening, in a double feature, bringing up sagas such as The Transporter, National Treasure, Karate Kid, and Free Willy. TNT will be available on StarTimes’ terrestrial platform on Basic Bouquet channel 047 and channel 186 on the satellite platform’s Smart Bouquet offering the best action, thrills, comedy and original movies.StarTimes introduces online shopping platform-A guide To Your StarTimes e-shopping experience
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Nairobi 15th February 2021: Pay Television Company StarTimes TV has today announced a price reduction of up to 33% targeting new subscribers acquiring the company’s type approved set top boxes. The price drop is expected to enable more Kenyans access and enjoy quality digital television programming, further growing the company’s market share.

The StarTimes Pay Television terrestrial Digital Box will now be retailing at KSH. 999 from KSH. 1,499 representing a 33% price drop, while the satellite full kit that includes a dish, decoder, 10 metre cable and accessories will retail at KSH 2,699 down from KSH. 2,999 representing a 10% price drop. The new prices take effect immediately and will be available at the company’s retail shops, supermarkets and distributors across the country.

To complement the offer, StarTimes TV will extend one-month free access to the top bouquet for the new terrestrial and satellite platform subscribers with access to over 100 local and international channels across diverse content genres including sports, documentaries, telenovelas, kids, music among others.

Speaking when he unveiled the new campaign, StarTimes Regional Marketing Director Mr. Aldrine Nsubuga observed that the company has made great strides towards ensuring the initial cost of device acquisition is affordable to majority of Kenyans as it seeks to achieve its goal of ensuring majority of households have access to digital television.

“We are impressed by the headway we have made so far in making it possible for Kenyans to access digital television be they in urban or rural areas. The move to extend a price reduction for our set top boxes is therefore continuity in this effort as we seek to make it more affordable to not only acquire but also access our premium television content,” noted Mr. Nsubuga.

The decoders have an advanced user friendly interface including multi-lingual support with options for English, Kiswahili, French and Portuguese making it possible for customers to use a language that is convenient to them and can equally set the parental control to block preferred channels that have parental advisory.

The company has progressively looked to offer the most affordable pay television service in the country through affordable devices and monthly subscriptions coupled with a rich range of content genres with the key highlight being the recent acquisition of the broadcast of the Kenya Premier League as well as the exclusive broadcast of Europa League, FA Cup, Bundesliga, La Liga as well as an array of Telenovelas, drama, kids, documentaries, music and lifestyle content.

“We continue to also establish ways to grow our subscriber value through giving subscribers a taste of our premium programming, which explains the one month offer where new subscribers will enjoy access to over 100 local and international channels at no extra cost upon acquiring either the terrestrial decoder or the satellite full kit,” concluded Mr. Nsubuga.

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Written by Maishah Marsden

Maishah Marsden is the founder of ShopaXo (ShopInKenya.Com) and Maishah.Co.Ke . He is a top Kenyan blogger casually called by his peers as "Life'. If he is not writing your favorite articles, he is with his family. He loves sport and won't mind going on Safari anytime.

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