StarTimes Set To Play a Pivotal Role in Local Content Development in Kenya

Startimes TV go-Leading media and Entertainment Company, WarnerMedia, has expanded its entertainment offering in Kenya by introducing its Hollywood blockbuster channel, TNT, on pay television Company StarTimes media platform. StarTimes subscribers in Kenya will be able to enjoy an action-driven, pulse-raising slate of movies, mixed with romantic gems and hilarious comedy, alongside original TNT productions. WarnerMedia has a long-standing relationship with StarTimes with the broadcaster already distributing TOONAMI, the go-to destination for action and animation movie enthusiasts of all ages. The new TNT deal will further diversify its channel offering giving StarTimes’ viewers access to the high-quality blockbuster movie channel offering. Speaking on the introduction of the new channel, StarTimes regional marketing director Mr. Aldrine Nsubuga noted that the launch of TNT on StarTimes demonstrates the brand’s unremitting commitment to deliver premium content to Kenyan subscribers, making top family entertainment accessible to more households across its subscriber base. “Having TNT on board for our subscribers intensifies our progressive efforts to bolster our content offering for the whole family entertainment as we seek to grow the value of our bouquet offering to subscribers across the country,” said Mr. Nsubuga. As part of the launch, TNT has an exciting line-up of never-before-seen titles with the premiere of its latest TNT Original Movie, Human Capital; a Fan Month block dedicated to the best titles of Denzel Washington (Remember the Titans, Déjà vu, The Hurricane and Fallen); and the reoccurring Film Fight stunt, where in September, an original movie will be faced against one of its sequels, every Friday evening, in a double feature, bringing up sagas such as The Transporter, National Treasure, Karate Kid, and Free Willy. TNT will be available on StarTimes’ terrestrial platform on Basic Bouquet channel 047 and channel 186 on the satellite platform’s Smart Bouquet offering the best action, thrills, comedy and original movies.StarTimes introduces online shopping platform-A guide To Your StarTimes e-shopping experience
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Nairobi, 20th May 2021. Pay Television Company StarTimes Media is set to play a significant role in the development of local content in the country with the planned progressive roll out of exclusive productions that continue to feature on the subscriber platforms online application StarTimes ON and the local content self-produced channel, Rembo TV.

Speaking during this year’s virtual ICT week organized by Communication Authority of Kenya, StarTimes Kenya Content Director Mr. Myke Mugo noted the company is increasingly involved in the on-going conversation on Kenyan content making waves on the new digital spaces and how best to monetize the content on new platforms including over the top technology in the country and beyond.

“Kenya is progressively producing great content buoyed by technically astute and talented producers. Great opportunity thereby lies in identifying a unifying thread that will make our Kenyan content immediately recognizable and curves a niche market for itself in the face of competition from more established Nigerian, Mexican, Tanzanian, Chinese and American content that is readily available across various platforms,” noted Mr. Mugo.

The Authority annually holds the ICT week as part of activities to celebrate the World Telecommunications and Information Society Day (WTISD) which is marked annually on 17th May to commemorate the signing of the first International Telegraph Convention and the creation of the International Telecommunication Union (ITU).

ICT week brings together ICT experts, government leaders, ICT service providers, ICT entrepreneurs, start-ups and consumers to discuss various issues pertinent to the ICT industry where it is equally a platform where the Authority creates awareness on its mandate while increasing compliance with licensee conditions and enhancing quality of service provided to consumers.

This year’s theme provided by ITU was ‘Accelerating Digital Transformation in Challenging Times’, where the Authority localized the same for national celebrations to ‘Powering a Digitally Transformed Nation’ which gelled well with the Authority’s 20th Anniversary celebrations.

The celebrations took place in a virtual format in compliance with the continued containment measures to slow the spread on Covid-19 in the country and featured various forums including ways to harness the potential of new frontiers, the future of ICT, broadcasting, postal and courier sectors in Kenya.

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Written by Maishah Marsden

Maishah Marsden is the founder of ShopaXo (ShopInKenya.Com) and Maishah.Co.Ke . He is a top Kenyan blogger casually called by his peers as "Life'. If he is not writing your favorite articles, he is with his family. He loves sport and won't mind going on Safari anytime.


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