Naivas Supermarket continues to benefit from woos faced by its competitors after taking up the space that was vacated by Nakumatt Holdings at Hazina Towers.
The new branch will start operations on Tuesday, on a space that many know as Lifestyle on Monrovia Street in the city center.
Speaking to the media, Willy Kimani the Naivas Supermarket said that, “the new branch speaks to the resilience of the retailer in defying a tough business environment due to Covid-19 disruptions to keep up with its growth and expansion strategy.”
He added that “The new store, a food market is the first of our stores of this format within the CBD (central business district). It will be stocked with a variety of quality products to choose from, ranging from fresh produce, branded food, general household items, electronics among many others,”
Already, Naivas has occupied other spaces formally occupied by Nakumatt Holdings such as Prestige Plaza on Ngong road, Mega-City mall in Kisumu, and Moi Avenue branch. Other spaces taken up are Likoni and Bamburi branches both in Mombasa.
Just recently, Naivas opened a new branch at Waterfront Mall in Karen, taking over the space that troubled South African retailer Shoprite previously occupied.
Taking advantage of Nakumatt’s woes, Naivas also occupied a space at Mwembe Tayari Mall, which Nakumatt intended to occupy before its downfall
Naivas entry at Hazina Towers increases its outlets within the CBD where it also has a presence at Ronald Ngala, Development House, and Moi Avenue, making it the largest supermarket chain in the country today.
Moreover, Naivas plans to open two more branches, one, a food market in Rongai and another at Ananas Mall in Thika by the end of the year. This will bring to 70 the number of branches run by the supermarket chain.