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What does Bitcoin Exchanges Offer?

Maishah
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What does Bitcoin Exchanges Offer?

What we understand about Bitcoin is that it is a platform where people can purchase or sell Bitcoin. You can also trade in fiat money and other digital currencies on the same platform.

While discussing the general cryptocurrency, you can spend $15 purchasing bitcoin. You can sell Bitcoin in exchange for cash, or else, you can exchange bitcoin with Ethereum or other altcoins. That’s why there are things to know about Bitcoin ATMs and other Bitcoin selling platform.

Centralized and decentralized exchanges

There are two types of bitcoin exchanges or cryptocurrency exchanges. here they are:-

Centralized cryptocurrency exchange- centralized exchanges are the platforms where a third-party is involved. The third-party acts as an intermediary between the buyer and the seller. Around 99% of the transactions happen through centralized exchanges, making it more reliable and secure. And it is more reliable because the control is in the hands of a company.

 What do centralize crypto exchanges offer?

Here are the roles that a centralized cryptocurrency play-

User-friendliness

Centralized cryptocurrency exchanges are what offer people a user-friendly service. It is a more friendly way of transaction where people create a crypto wallet and make transactions using the digital currency they have in the wallet. It is a much easier and hassle-free method than using the per-to peer-connection. The platform helps in such transactions.

Reliability

The role of the centralized exchange is to provide the highest security and reliability to its users. The reason behind this is the centralized platform provides the facility.

Decentralized cryptocurrency exchange

You don’t get bogged up by regulatory authorities. Some users prefer decentralized exchanges more than centralized exchanges It encourages peer-to-peer connections.

However, in decentralized cryptocurrency exchanges, one does not get the facility of exchanging cryptos for fiat money.

What do decentralize crypto exchanges offer?

Here are the roles that a decentralized cryptocurrency play-

Lesser risk of getting hacked

The decentralized exchanges do not involve any third party. Therefore, there is a lesser risk of your account getting hacked.

No market manipulation

There is no manipulation by the market as this is a peer-to-peer transaction. No ads or fake investment is involved in making some fake trading.

Other than these, here are the other things that a crypto exchange offers-

Here are the other services provided by the bitcoin exchanges. Keep reading to know more-

Ease of transaction

One can transact at a low cost. These transactions are kept more private than the other transactions. They provide the easy accessibility of crypto transactions and easy transactions. The transaction process just needs to be used as an exchange wallet or hardware wallet. With the wallets, crypto exchange and sending and receiving Bitcoin becomes hassle-free.

Less time for settlement

In the bitcoin exchanges, people start trading for two reasons. One invests money to gain more while the price of bitcoin rises, while others like to use bitcoin as an exchange medium. And, the bitcoin exchange also takes less time to complete the exchange or get the price.

Freedom for transaction

You can find any mode of transaction. You can choose the peer-to-peer exchanges. Or else, you can also choose a platform where a third party is involved to drive the transactions.

24/7 availability

The bitcoin trading exchanges also provide availability 24/7. Therefore, you can trade in the night and odd hours as well. The traditional exchange platforms are open only on weekends and for a specific time every day. On the other hand, the bitcoin exchanges are ready to transact any day and week. It is open all the time. There is no exception to this.

Things to consider while choosing a bitcoin exchange-

  • Security measures
  • Transparency
  • The location of the exchange
  • The position of the exchange
  • List of coins the exchange allows to trade

Wrapping it up!!!

The bitcoin exchanges are a great platform to exchange crypto or earn some fiat money. Their roles are helping the traders have a safe and secure transaction while gaining the maximum profit as well. However, choosing the right one can be a tricky affair. Keeping your eyes and ears open and checking the market updates will help in finding the best one.

All you need to know about Bitcoin and Crypto

Maishah
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All you need to know about Bitcoin and Crypto

Digital transformation has made a huge impact on the mode of financial transactions. The change became even more dynamic with the surge of decentralization and cryptocurrency. And it all started with Bitcoin. The person behind this cryptocurrency was Satoshi Nakamoto, however, there is a lot of buzz regarding his anonymity. It was 2009 when people started assuming that it won’t last for long in the market with its arrival. However, it only grew and expanded with time.

As the interest in cryptocurrency is rising, people also are becoming interested in buying bitcoins or investing in it. Also, they are seeking easy ways to invest in cryptocurrency. To start a safe and hassle-free crypto trading journey, you should start buying Bitcoin and other cryptocurrency. You can consistently invest and learn from the market trends and get better results simultaneously.

Investing in crypto could be a wild ride. The market is volatile. Therefore, here are some facts about cryptocurrencies or bitcoins.

Here they are:-

There is a limit to bitcoin mining

Since its invention, it was fixed that there will be 21 million bitcoins ever. It will never be exceeded. So when the market cap reaches 21 million bitcoin, the supply will be closed. Therefore, the demand will increase, and so will the value.

10,000 crypto coins

In 2021, it was calculated that there are 10000 crypto coins in the market other than bitcoin. You cannot get every one of those by exchanging. Some cryptos use their wallets as well.

China and other countries banned Crypto mining

Countries like China, Egypt, Morocco, Qatar, Iraq, Tunisia, Oman, Bangladesh, and 42 other countries, blocked the cryptocurrency and its mining in their countries. Some reasoned behind the banning of cryptos as it supports illegal activities by sourcing money for that. China also banned crypto mining because it takes a toll on the environment. It needs a high-functioning computer and its extensive usage. Therefore, the energy consumption is huge. It will make a deficit in the energy shortly. Moreover, the Chinese government was also worried about the fraud with crypto.

China that once banned cryptocurrency is now actively working in this field. The Chinese have a different plan, though. They are trying to make their own digital currency yuan more widespread in the market.

20% of the total bitcoin is lost forever

As per the news, 1.1. a million bitcoins have been saved by its creator Satoshi Nakamoto. As per the assumption, the shares of Nakamoto will never come to the market. Apart from Nakamoto, some people died and did not share their bitcoin or the details of their wallets before.

Apart from these, there is also a possibility of bitcoin losing the keys. It is like a PIN account of your bank account. However, if you lose the key, you will not be able to retrieve it.

El Salvador legalized the bitcoin

It is one of the great news of the last year, 2021. On September 7th, bitcoin became legal in the country El Salvador. They are the first country to take such a step. Their president Nayib Bukele made it legal all around the nation. However, it just became a part of the economy in the country. It did not replace the position of the U.S dollar in the country.

Around 668 million bitcoin transactions

Blockchain technology, invented in 2009, has records of transactions of over 668 million. And the number is only growing till then.

The pizza transaction

The first commercial Bitcoin transaction was made by a person called Laszlo Hanyecz. He paid 10,000 bitcoins for purchasing two pizzas from Papa John’s pizzas. It was the 22nd of May 2010, worth USD 41. However, the same amount of bitcoin is now worth more than USD 500. The incident rightfully took part in the bitcoin folklore.

Cryptos like Ethereum has more usage than being just a coin

Ethereum is more than just a crypto coin. It allows other cryptocurrencies to get generated on the Ethereum network. It allows people to generate smart contracts. It also is helpful for the supply chain management.

If you only know about bitcoin, and cryptocurrency but nothing about its history, hopefully, you have gathered so much knowledge with this article. 

LOCAL DRAMA – NIA PREMIERS ON STARTIMES AS BROADCASTER COMMITS ADDITIONAL KSH. 200M IN LOCAL CONTENT PRODUCTIONS

Maishah
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LOCAL DRAMA – NIA PREMIERS ON STARTIMES AS BROADCASTER COMMITS ADDITIONAL KSH. 200M IN LOCAL CONTENT PRODUCTIONS

Pay Television broadcaster StarTimes Media has committed to inject an additional Ksh.200 Million investment in local content development this year following the success of the company’s local content channel – Rembo TV.

The planned investment will bring the broadcaster’s progressive spend in local content to over Ksh.400 Million following an initial commitment of a similar amount when the broadcaster set up the self-produced local content channel that is available to Kenyan subscribers.

Speaking when the company unveiled NIA – a new premium local drama and among the first highlights of this year’s investment, Regional Marketing Director Mr. Aldrine Nsubuga noted that the local drama NIA is set to captivate subscribers, the company having invested heavily in research, cast and quality of production in ensuring the program sets itself apart in the market once it premiers on 14th February.

“Our premium local drama – NIA being the first local production investment this year, will set the tone on our commitment to quality local entertainment for our subscribers. We are looking forward to increasingly growing our subscriber value proposition by airing exclusive local productions at the same most affordable subscription rates available in the market today,” noted Mr. Nsubuga.

StarTimes content Director Mr. Myke Mwai while detailing upcoming investments this year, noted that the pay television broadcaster is set to work with more content developers as they seek to tap their expertise towards exploring new local content genres that will increasingly appeal to subscribers.

“We plan to reach out to an increased number of local content developers which will give us an edge towards developing unique genres that subscribers will easily resonate with as they will touch their day today lifestyles while at the same time, ensuring the content is appropriate for the whole family television viewing experience,” noted Mr. Mwai.

StarTimes has partnered with renowned AR productions based in Mombasa County to produce the new Kiswahili local drama NIA that exclusively premiers on the broadcaster’s self-produced local content channel Rembo TV on Monday 14th February through to Friday at 8pm.

“This is our first assignment with StarTimes, we are thrilled to have our efforts taken up by a pay television platform and its testament enough that local content productions have come of age. We are confident NIA will be a very popular drama given the efforts that have been put to the final product even as we look forward to more engagements with the broadcaster,” noted Mr. Daudi Anguka, CEO AR Film Productions.

Rembo TV is available across three East African countries that is Kenya, Tanzania and Uganda thereby presenting an enviable platform to market Kenyan productions across the regionand is available across all StarTimes bouquet options on terrestrial and satellite platforms.

StarTimes has a choice of three bouquets on the terrestrial platform with the superior Classic bouquet retailing at only Ksh. 899 while the other two bouquets include Basic and Nyota retailing at Ksh. 599 and Ksh. 299 respectively.

The broadcaster’s satellite television platform has the monthly subscription option of Super, Smart or Nova bouquet retailing at Ksh. 1,499, Ksh, 999 or Ksh. 449 respectively.

Is Cardano a Good Investment? What You Need to Know About ADA

Maishah
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Is Cardano a Good Investment? What You Need to Know About ADA

As Ethereum’s main rival in the decentralized ledger space, Cardano is rising. Payments can be made in Cardano tokens or dollars, depending on how you utilize them. Many people who acquire Cardano tokens hope that the value of the tickets will grow as more people begin to use the technology. The danger of investing with Cardano is equally significant.

Cryptocurrency is a brand-new, highly volatile market where it is difficult to gauge the performance of any one asset. Understanding how Cardano works, how it compares to other blockchain technology, and what you can accomplish with it can help you decide if it’s the right option for you to make and can open to new cryptocurrency investment opportunities.

Cardano’s Background

In September 2017, Cardano made a splash in the cryptocurrency world. Jeremy Wood and Charles Hoskinson, two of the company’s founders, have previously worked on the Ethereum project. However, the organization broke from Ethereum because of a disagreement about the group’s goals.

Cardano’s advances in programming language and virtual machine architecture have won a strong foothold in the cryptocurrency industry. The Ethereum network was experiencing problems, so it made these changes immediately. The platform decided to withdraw from the opposition.

It began working with educators from universities worldwide to join the peer-reviewed academic research of its plan’s details and implementation. It launched an ICO to raise money. Investors from all across the world contributed an estimated $62 million to the fund.

How does Cardano work?

Cardano successfully addresses some of the challenges that blockchain adoption on a broad scale present. By creating design principles and technical best practices, Cardano aims to address concerns like scalability, interoperability, and sustainability.

Scalability

There were at least ten transactions per second in the early days of Cardano. He has just recently released a new article on Hydra, which is the network’s scaling response.

Security and interoperability

As part of its mission, Cardano aims to familiarise the market with standards that promote network interoperability. Implementation models, protocol upgrades, and functionality are all part of these frameworks. The platform’s principles currently oversee privacy, security, and decentralization.

Ouroboros

Cardano’s Ouroboros consensus process is a brand-new innovation. Chain-based Proof-of-Stake protocols, such as Ouroboros rely on randomly selected leaders to validate blocks. There is a reward for the node contributing a new block as with other blockchains.

Does Cardano suit you?

Cardano is no different from other cryptocurrencies when it comes to price volatility. For those trying to earn quick money with Cardano or any other digital asset, it’s important to remember that you may be disappointed as well as rewarded. When it comes to cryptocurrency investments, it’s preferable to keep them in a small group of high-risk items in your portfolio.

 According to specific investment advice, hold off on investing until you’ve taken care of more immediate matters like saving for retirement and paying down short-term debt. It should consider Cardano’s potential for long-term growth if you consider purchasing it. Cardano’s ADA coin may see an increase in value if it can capture a significant portion of this market.

However, Cardano is still under development, and critical features like “smart contracts,” which automatically execute when specific circumstances meet, are only beginning to roll out. Cardano If Ethereum, Solana, and other competing networks take over the market, there will be little opportunity for Cardano to flourish.

Where can you get Cardano?

To acquire Cardano, you have various choices, as it’s a well-known cryptocurrency. A centralized exchange is a frequent place to buy cryptocurrencies. Peer-to-peer exchanges, where users trade cryptocurrencies, are another low-cost alternative. There are certain exceptions to this rule, and novice users may have difficulty navigating these without the requisite technical knowledge. NerdWallet has analyzed seven services, including Binance.us, Coinbase, Coinmama, Crypto.com, Kraken, SoFi, and Webull, supporting Cardano.

The Cardano Requirements

Cardano utilizes the solid evidence (PoS) protocol to mine blocks with the Ouroboros algorithm. The protocol’s goal is to use as little power as possible throughout the block manufacturing process. As a result, Bitcoin’s Proof of Work (PoW) mechanism, which relies on hash power, or vast computational resources, is no longer necessary. Nodes retain ADA (Cardano’s cryptocurrency) in proportion to their long-term investment in the network.

Getting Started with Dogecoin

Maishah
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Getting Started with Dogecoin

Like Bitcoin and Ethereum, Dogecoin is digital money, but it’s a whole other species. Dogecoin started as a fun joke for crypto enthusiasts, and it took its name from a famous meme that was prevalent at the time. Especially as China banned Bitcoin from their country.

Dogecoin

“Dogecoin’s early days were marked by PR stunts, such as raising money to send the Jamaican Bobsleigh squad to the 2014 Winter Olympics or sponsoring a NASCAR driver. It was on Reddit’s Wall Street Bets message board, where supporters had pledged to boost its value “to the moon,” that Dogecoin attained cult status in early 2021. (that was before it banned all crypto discussion on the subreddit).

What Is Dogecoin?

Decentralized digital currency transactions are in a distributed, secure digital record known as the blockchain. Since every Dogecoin transaction is on the blockchain ledger, every holder has a current copy of the most recent version. Dogecoin’s blockchain network employs encryption. Dogecoin miners are rewarded with additional Dogecoins for processing transactions while supporting the blockchain ledger.

Even though it may use it for transactions and purchases, Dogecoin does not have a perfect value store. The blockchain creates millions of new Dogecoins every day, making it extremely difficult for speculative price increases in Dogecoin to hold up over the term.

The Supporters and the Community

In 2014, the foundation sponsored their Jamaican bobsled squad to compete in the Winter Olympics in Sochi. Doge4Water, an initiative that raised money to build a clean water well in Kenya, was also supported by them. Elon Musk, CEO of Tesla, said that Dogecoin started as a parody of cryptocurrencies as a joke, but fate likes irony. Reddit posts declare Dogecoin’s worldwide currency worth.

It would be the most ironic consequence if Dogecoin became the money of Earth in the future. As a result of Musk’s recent post criticizing Bitcoin’s energy use, its price fell 30%. Musk often tweets about cryptocurrencies.

Is Dogecoin a WorthWhile Investment?

On the other hand, ‘Dogecoin has no clear business or investment value other than to serve as a conduit for speculative frenzy and the desire to earn money,’ Jeffrey Halley, an Oanda Asia Pacific Pte.

The senior market analyst is reported as saying: As a retail trader who likes a flutter, I’m guessing its attractiveness is on the fact that it’s cheap to purchase and sell, as a contrast to Bitcoin’s $60,000 price tag.’ If you put $1,000 into Dogecoin or Bitcoin, you’re taking the same risk.  

In a “pump and dump” strategy, users inflate the price by drawing attention to a low-cost asset, inducing investors to acquire the coin and then dispose of it, leaving behind investors who are too sluggish or uninformed to take advantage of the increase. Because Dogecoin ownership appears to be in a small number of anonymous hands, little can move the price in any direction.

What to Expect in the future?

Many pundits, bloggers, and YouTubers in the cryptocurrency field are polarised in their views on the subject, leading to an extreme divide. Increased interest in speculative assets is driving the current rise in interest. A growing number of “strange and amazing indications of market excess” have been as an example by Société Générale SA’s quantitative strategy head, Andrew Lapthorne.

According to CoinMarketCap, more than 50 meme cryptocurrencies have been in the last several months. The most significant impediment to its expansion is that it cannot use it for transactions. One problem with this particular type of cryptocurrency is that it depends on the user’s interest in memes to utilize it. To put it another way.

Dogecoin’s Ascendance

Dogecoin advertised itself as a “fun” alternative to Bitcoin, complete with a Shibu Inu logo. Dogecoin’s presentation was informal. Using its script technology and infinite supply, it made a case for an improved form of Bitcoin that was quicker, more versatile, and more user-friendly. When it comes to crypto, Dogecoin is “inflationary,” while crypto like Bitcoin is “deflationary” since there is a cap on the number of coins that it may generate.

 This year’s Sochi Winter Olympics in Russia was made possible thanks to the donation of 27 million DogeCoins, or around $30,000, from the Dogecoin community. That year, the Dogecoin community gave $11,000 to help build a well in Kenya and $55,000 to help fund NASCAR driver Josh Wise’s sponsorship of the Dogecoin network.

AFCON 2021: How to catch quarter final ties on StarTimes

Maishah
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AFCON 2021: How to catch quarter final ties on StarTimes

AFCON 2021: With major European leagues taking a winter break till 5th February, football fans can now turn their undivided attention to the ongoing Africa Cup of Nations as the tournament gets to the crucial quarter final stage as qualified teams look forward to the much coveted last stages of the prestigious African soccer show piece.

The opening stages of the tournament saw various favorites struggle to stamp their authority on their matches, something those that have worked hard to get to the quarter final stage will be hoping to – and are likely to – change at this crucial stage.

The quarter finals are therefore expected to be mouthwatering as Pay Television Company StarTimes Media brings you all the action live on multiple platforms and unbeatable subscription rates.

Football fans have the opportunity to catch all the action on StarTimes World Football Channel where aerial decoder subscribers will be able to access on Classic bouquet for Ksh.899 while those on satellite platform will access on Smart bouquet for Ksh.999 for 30 days access to the channel among other premium channels.

We’ve had some upsets already in the Africa Cup of Nations 2021(AFCON 2021) but as we look ahead to the quarter finals, there are big guns starting to eye the title. The group stage saw the shock exits of reigning champions Algeria and Ghana. Nigeria the other strong contenders were clipped by Tunisia in the round of 16.

The quarter-finals kick off with the hosts Cameroon taking on debutants Gambia for a place in the semi-finals on Saturday 29th January at 7pm followed by Burkina Faso against Tunisia at 10pm.

On Sunday 30th January, it will be an all-North Africa clash with Egypt coming up against Morocco at 7pm and later, 2019 runners-up Senegal will battle it out against Equatorial Guinea at 10pm.

“Fans of the beautiful game can look forward to entertaining quarter final fixtures where nothing short of a win guarantees a semi-final berth. Though not as many goals have been witnessed in the tournament so far, there’s been a good number of surprises key among them Gambia who continue to send shockwaves in their debut appearance at the tournament and are without a loss in the competition so far,” noted StarTimes Regional Marketing Director Mr. Aldrine Nsubuga.

Pressure will be on traditional soccer heavyweights Egypt, who have emerged winners on seven previous occasions – more than any other nation, but yet to hoist the trophy since 2010. Will Liverpool superstar forward Mohamed Salah continue to carry the team past the quarters and can host Cameroon fancy its chances of pulling off a surprise and replicating its 2017 title chase? Catch the nail biting fixtures this Saturday and Sunday to find out.

GOtv Lite New Price Is Ksh. 199.00

Maishah
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GOtv Lite New Price Is Ksh. 199.00

Customers on Gotv Lite Package will from January 21, 2022 cost Ksh. 199.00 from the current price of Ksh. 265.00.  Those on the quarterly will pay 500 a down from the normal Ksh. 650.00 while customers paying Ksh. 1600 annually will now pay Ksh. 1200.00.

This is the announcement made by Gotv. According to Nancy Matimu, MultiChoise Kenya Managing Director, the company has embarked on a strategy to make access to quality entertainment more affordable.

Meanwhile, GOtv Lite customers can also upgrade to other packages on the platform such as GOtv Value for Sh550 per month, GOtv Plus for Sh. K870.00 per month, GOtv Max at KSh. 1150.00 per month or GOtv Supa for only KSh. 1499.00 per month.

Gotv Lite Channels

GOtv Lite offers customers various options such as sports highlights channel SuperSport Blitz (channel 30), and up to 22 entertainment channels including TV47 (102), Ramogi TV (101) and Maisha Magic East (Channel 4) which has Kenyan shows such as Selina, Njoro wa Uba, Our Perfect Wedding, Hullabaloo Estate, Pete, The Turn Up and Pambio Live.

Customers on Gotv lite can also wats Aljazeera news (40); Jim Jam (61) and Akili Kids (63) for the children; religious channels Emmanuel TV (82), Hope TV (101), Faith Channel (80) and Islam Channel (81), four audio channels – Classic FM, Milele FM, Radio Maisha and Hope FM and all local free-to-air channels.

Until 31 March 2022 GOtv customers on Lite (Sh.199) can upgrade to GOtv Value at Sh550 and get bumped up to GOtv Plus at no additional cost. Customers who are currently on Value paying Sh550 can upgrade to GOtv Plus (Sh.870) and get bumped up to GOtv Max at no extra cost.

The promotion above is also available for Dstv Customers who can be upgraded to a higher package if they pay for a package above the current package they are watching.

For example if one is on Compact and the pay for Dstv Compact Plus, they are automatically upgraded to Dstv premium.

StarTimes expands branch network to more Counties

Maishah
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StarTimes expands branch network to more Counties

Pay Television Company StarTimes Media has rolled out major expansion plans aimed at driving service delivery closer to subscribers across major counties. The move will see increased investment in the set up and operation of business halls across five more counties including Kajiado, Kitui, Taita Taveta, Tana River and Bungoma.

The company has also grown its footprint within the capital Nairobi with the opening of a new business hall located at Solar House along Aga Khan Walk which will ease pressure on the other outlets within the central business district.

This investment will see the company’s digital terrestrial and satellite television service as well as the online shopping business unit establish physical locations with at least 22 business halls spread across 15 counties.

Speaking when he officiated the opening of the additional business hall in Nairobi, Consumers Federation of Kenya (COFEK) Secretary General Mr. Stephen Mutoro commended the company for its efforts to grow its network an effort which he noted would go a long way towards improving service delivery while creating employment opportunities for more Kenyans.

“The role that we play as a consumer body is to champion consumer interests across the diverse economic sectors and we are happy to note StarTimes efforts to grow its service delivery through the investment in business halls where subscribers will interact with the company more conveniently even as it creates employment opportunities for our people,” noted Mr. Mutoro.

“We are keen to drive access to our pay television and online shopping businesses closer to the people. This will not only amplify efforts to grow our market share but also drive service convenience through reliable after sales service,” added StarTimes Assistant Marketing Director Mr. Terry Liu.

The company was also presented with a certificate of recognition by the Consumers Federation of Kenya (COFEK) under the organization’s Consumer Top Brands initiative which recognizes corporates which continue to stand out in quality and service delivery.

“We launched the Consumers Top Brands initiative to recognize business entities which have consistently shown their commitment to quality products and service delivery. This year, StarTimes Media has excelled under the digital broadcasting industry and we congratulate them as this is the second year in a row that they get to be awarded,” concluded Mr. Mutoro.

StarTimes set the pace in extending its digital television footprint that has seen the Kenyan population across the 47 counties access affordable digital television service.

The development is a boost to the company’s expansion plans with the increased coverage of the terrestrial television signal complementing the satellite television service which currently covers 100% of the country thereby enabling more Kenyans have access to more affordable digital television service options.

StarTimes boosts subscriber offer with bouquet upgrade

Maishah
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StarTimes boosts subscriber offer with bouquet upgrade

Pay Television Company StarTimes Media has today rolled out an aggressive subscription renewal incentive across its terrestrial and satellite television bouquets that will see subscribers enrolled to the platform enjoy two months access to higher bouquets at the cost of a lower bouquet.

The company offers a choice of three bouquets on each platform with Nyota, Basic and Classic bouquets available on terrestrial at a monthly cost of Ksh.299, Ksh. 599 and Ksh. 899 respectively while Nova, Smart, and Super are available on the satellite platform at a monthly cost of Ksh.499, Ksh. 999 and Ksh.1,499 respectively.

Subscribers recharging their bouquet of choice for two months will enjoy access to the next higher bouquet for a similar period at no extra cost where terrestrial platform’s Nyota bouquet subscribers recharging for two months at Ksh.598 will access Basic bouquet content valued at Ksh.1,198 thereby saving up to 50% subscription cost.

Basic subscribers recharging for two months at Ksh.1,198 will access Classic bouquet content valued at Ksh.1,798 thereby saving up to 33% subscription cost while Classic bouquet subscribers with a two-month recharge at Ksh.1,798 will in turn access 10 extra days at no extra cost.

Speaking when he unveiled the policies, StarTimes Regional Marketing Director Mr. Aldrine Nsubuga noted that the move is geared towards offering more value at no extra cost thereby enabling subscribers across both terrestrial and satellite platforms to watch the enriched local and international content that is ordinarily reserved for higher bouquets.

“We continue to establish innovative ways to add value to our subscribers without having to add cost. Through this effort that runs between November 15th to January 15th, 2022, it is our quest to cater to our diverse subscribers across the different bouquets by providing access to our premium content at the same affordable cost they have been accustomed to,” noted Mr. Nsubuga.

Satellite television Nova bouquet subscribers who recharge for two months at Ksh.998 will also enjoy two months of Smart bouquet content valued at Ksh.1,998 thereby saving up to 50% subscription cost. Smart bouquet subscribers recharging at Ksh.1,998 will access Super bouquet valued at Ksh.2,998 thereby saving up to 33% subscription cost upon subscribing for a similar period as Super bouquet subscribers access ten extra days.

The development comes soon after the company announced the introduction of three new channels including Zee TV, Zee One, and Zee Tamizh which will showcase a wide selection of family oriented programming such as award-winning series, lifestyle, food, reality, and highly acclaimed movies, which are dubbed in English on Zee One with Zee TV and Zee Tamizh offering English subtitles.

The company has also introduced Philippine drama – MEA CULPA, a story about complicated social relationships and realization of justice among other rafts of sporting, kids, documentary, local dramas, music, and lifestyle content available to subscribers.

How To Use Video Marketing To Increase Engagement With Blog Posts

Maishah
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How To Use Video Marketing To Increase Engagement With Blog Posts

Video marketing has come a long way. It is now possibly the best marketing technique that exists in the world. People are using it to fulfill several purposes, and business needs are one of them. Video marketing can help you build a business and expand it over time. We live in a digital age where people are now connected with each other via social media. In this world, videos have been the most popular form of content for more than a decade now.

So, if you are planning to use video marketing to increase your engagement online, then it is a great idea. In today’s blog, we will talk about how you can increase engagement with the help of video marketing. Let’s take a look at it.

Why Use Video Marketing?

Before we find out how you can use video marketing to increase engagement, you should know why it is important. There are many ways in which video marketing strategy can allow a business to expand over time. Here are some of the top reasons why to use it – 

●       Help Break up the Text 

We live in a world where attention spans are getting shorter. Therefore, when you plan to promote your business, you have to capture the reader’s attention. Videos are a great way to quickly tell your audience what you have in mind. They can help to deliver better value and in-depth details about a particular product or service. It is high time that you get rid of the lengthy paragraphs and start using videos to help the audience understand better. The videos allow you to be more concise and break down the details with ease. 

●       Increases the Time Spent 

Videos can increase the overall time spent on a web page by at least 100%. When you are adding videos to your website, people tend to open it and watch it till the end. This takes some time before they can finish the video.

Hence, they automatically spend more time on your website. When people are spending more time on the website, your website ranking keeps improving. When people are spending more time watching your videos, you can easily showcase your products and services to the people out there with great ease.

●       Videos Attract Millennials 

Millennials are one of the most tech-savvy generations in our digital age and are absorbing a lot of content online. But one generation that beats them all, both in terms of digital fluency and dependencies, is Generation Z. This generation was already online and was born in a world at the current grassroots level, so they can never know the world without the Internet. Videos blend into the digital ecosystem really well, which makes them a great choice for attracting more Millennials.

So, these are the top reasons why you should be focusing on video marketing in 2021. Now that you know them, get hold of a good online video editor to make and edit your videos more professionally before posting on different platforms.

How to Use Video Marketing in 2021?

Now, we will show you the best ways in which we believe you can develop a very effective video marketing strategy. Let’s check out the top ways to use video marketing – 

●       Focus on Storytelling 

Concentrating on storytelling is one of the excellent ways to create a successful video marketing plan. Moreover, it helps develop your memory. Though it might appear weird or unbelievable to many of you, it is true. When it comes to keeping your audience interested for a long time, opt for a story.

As you listen to the story, a long-standing visual image begins to form, which is basic psychology. Thus, it has become a wonderful solution because people don’t like it when brands prefer aggressive marketing and promotions. By creating great stories and presenting them to people in the right way, you can get more attention from your viewers.

●       Focus on the Intro 

You need to learn to use the first few seconds very wisely. The span of attention of the audience becomes very small over time. An average video focus time is less than 8.5 seconds, based on video marketing statistics.

Do you want to create a successful video? Then bringing the story to life within the first few seconds is crucial to keep the viewers engaged. Make the first few seconds stand out and get the attention of the general public. It will influence the overall efficiency of your video.

●       Use Landing Page Videos 

The purpose of the landing page is to drive more visitors to the bottom of the marketing conversion funnel. So why not spend more time on your video site by using the most popular media? And to make sure your landing page is the most strategic to visit, would you like to include it in your comparison?

According to a recent survey, 95% of customers love to watch company videos outlining their products and services. Placing useful video content on your landing page gives you the valuable data you need to get your visitors’ attention. Also, use them to tell about products and services to viewers. You need to talk to them about your business goals and objectives to the audience all the time. 

Final Words 

Video marketing is the key to success for several businesses around the world in 2021. Using good quality videos and highly effective strategies, many brands have enjoyed outstanding results that have turned the tables for them. If you are planning to expand your online presence, you have to take the help of video marketing, as we have mentioned in this blog. Let us know which strategy you found the best.

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