Website design services are taking roots in Kenya. Since the advent of the internet in Kenya, businesses want to be found online.
The traditional brick and mortar business model we have known all our lives is at its deathbed. Businesses are slowly realizing that you can easily get more customers by selling online.
It is with this realization the most of entrepreneurs are looking for website design in Kenya. I was recently reading a Facebook page where one of the companies was promoting these same services through an ad.
I got interested and after reading what they were offering, I went to the comments section to read some of the comments. A customer interested, asked what would be the cost of building a travel website.
He was asked to pay Ksh. 25,000.00. Some will cost you Ksh. 5000.00 while serious E-Commerce website will cost Ksh. 100,000.00. While this in itself was not unusual, it got me thinking. It seemed to me that most of us are ready to spend every dime to have a website or blog.
While they make a living offering such services, there are things that website designers in Kenya won’t love you to know.
What website designers in Kenya won’t tell you.
1. Design is not everything.
You may have the best-looking website, but if no one visits it, it is useless. Your website designer will not tell you this.
Because once they deliver, business ends there. For a website to succeed, you will need to optimize it for search engines to be found online.
Unless you are a big brand that is well known by your customers, paying big money for a good-looking website may mean nothing.
Having a website designed for your is the easier part, bringing traffic to it is the harder part. Websites usually have static pages that nobody is looking for. Unless you add a blog and add articles, your website will be on page 100 of Google search results.
A website with no traffic is a useless website.
2. You can build a website yourself.
You heard me right; you can easily build a website yourself. You don’t need to pay the much if you have some time, a stable internet connection and a spirit to learn.
The advantage of this is you quickly learn some aspect of maintaining your website and won’t need to pay someone when a simple issue crops up.
And the beautiful designs you see on most websites or blogs are just themes bought at places such as Themeforest and installed on WordPress.
Anyone with little interest can set up a website in minutes unless it requires integration of apps and other sophisticated technology.
If you feel you can try this, why not learn how to start a blog in Kenya?
3. They only create basic content.
If you expect to have a website with a hundreds of pages, you are in for a rude shock. Most website design companies in Kenya will give you a website with about 10 pages.
4. You have to learn how to maintain the website or hire someone.
Do not expect your website to be delivered and it is all over! You have to maintain your website and this requires money and time.
If you do not have time, you definite need to hire someone to do the maintenance; otherwise, search engines won’t be smiling your way.
Any business owning a website is a good way of attracting more customers. However if you decide to have someone build a website for you, remember there is a lot of work to be work to be done maintaining it.
Remember too that you too can begin a website with very little capital. But should you need help, we are here to assist.